We can try out experiences that just aren’t possible with physical mock-ups. We can iterate rapidly on our 3D models and try them out again and again. VR represents the near real-life-experience and eye-tracking represents an objective dataset of consumer insights. We truly believe in a customer-centric approach and that's exactly what the HTC VIVE Pro Eye provides us with. The power of customers actually experiencing our products before they even exist is a great opportunity for us. "VR and eye tracking are in many ways fundamentally changing the way we work. By utilizing the HTC VIVE Pro Eye we’ve made it possible to gather new insights & data, and to enable more rapid prototyping processes that we hope will support Electrolux in their ongoing quest of creating world-class products”, says Anders Ribbing, CEO Vobling & Head of Bublar Enterprise.
“It’s been a real privilege to work with the highly skilled design team at Electrolux. Vobling is continuing to work with Electrolux across its consumer product lines, resulting in ongoing efficiency optimization in their product development cycles. This product allows product designers to understand Consumer intent visualization with heatmaps and gaze patterns as well as quantitative statistics on attention spent studying various design elements. The virtual environment allowed for ongoing iterations to the prototype, reducing the time needed for back-and-forth communication.Įlectrolux considers virtual prototyping with devices like the HTC VIVE Pro Eye integrated with Tobii Eye Tracking to be the way forward in reviewing designs and conducting focus groups. Since they were able to experience the product in an immersive environment, they were able to provide specific direction and make more informed decisions. VR enabled heat map eye tracking to identify which product features captured the attention of the focus group participants.Įlectrolux and Vobling held each of their design review meetings in the VR environment. Normally this type of consumer testing would require shipping the prototype and competitor units, but the activity was conducted in VR with VIVE Pro Eye, which allowed the tests to occur simultaneously and without shipping costs. Vobling chose the HTC VIVE Pro Eye integrated with Tobii Eye Tracking as the VR headset for the program, which provided the ability to capture deeper insights by understanding where consumers focus their attention. Vobling also brought competitor models into the VR environment, which enabled Electrolux to conduct customer focus group testing on both their upcoming models and also the competition. Electrolux customers are given the opportunity to interact with the products as in real life such as opening doors, drawers, turning knobs, and alternate machine settings. This enabled the company to conduct design reviews in a fraction of the time, and make changes on the fly, allowing a new level of flexibility and efficiency.
#Vive pro eye tracking full#
Electrolux offers several product lines, including a full line of kitchen appliances.įor their upcoming home appliances such as refrigerators and washing machines, Electrolux chose to enlist the services of Vobling, an industry leading XR solution provider, to bring their prototypes into VR. Their thoughtfully designed products are the result of continuous investment in their consumer research to develop products that meet consumer needs. Electrolux is a Swedish multinational home appliance manufacturer, headquartered in Stockholm.
0 kommentar(er)
